Outdoor recreation awareness
DMO partnership with travel writer Roger Naylor, The Arizona Republic.
Achieved top search rankings for high-intent hiking queries tied to Lake Havasu City.
- Query
- lake havasu hiking
- Result
- Page 1 · Position #1
SEO for Destination
Marketing Organizations.
Helping destinations grow visitation through Search Engine Optimization, content strategy, and website performance.
Lead
Jason Castellucci
Visitor Growth Specialist
“the chief engineer of [Lake Havasu City's] marketing engine.”— Today's News-Herald
Experience
Nearly a decade
Leading digital strategy for an adventure destination — focused on organic growth and visitor engagement.
Reporting
Clear, stakeholder-ready
Easy-to-understand reporting that shows exactly how the marketing is performing.
The work
Capturing search visibility & driving qualified traffic.
My work focuses on capturing search visibility — the likelihood of being seen in search results — during key trip-planning moments. I align content with how travelers actually search, across both experiences and landmark attractions, to capture more travel-planning traffic and make your destination easier to find online.
Selected results
Real queries. Real positions on page one.
Iconic attraction visibility
Virtual tour and history of London Bridge.
Secured visibility for high-volume queries about a primary tourism driver in Lake Havasu City.
- Query
- london bridge havasu
- Result
- Page 1 · Position #3
How I work
Sustainable systems for visitor growth.
Combining technical SEO, content strategy, and ongoing optimization — rather than relying solely on short-term fixes.
SEO & website performance optimization
Technical foundations that compound over time.
Content strategy and storytelling
Aligning narrative with how travelers actually search.
Ongoing support, reporting & strategic guidance
A partner inside your marketing engine, not a one-off vendor.
Experience
Nearly a decade inside a DMO.
Leading website, content, and digital initiatives from inside the organization — not from the outside looking in.
- Managed and optimized WordPress-based websites
- Created comprehensive, optimized content matching user search intent
- Improved search engine visibility and rankings
- Optimized site speed and structure to improve domain authority
$80K
Consumer-facing tourism website overseen, including technical SEO.
↑ Traffic
Increased qualified organic visits by aligning content with how visitors search.
Earned
Coverage with travel writers, journalists, and digital creators.
Backlinks
Outreach securing high-quality links from major media and niche authority sites.
Recognition
Government & industry honors
Arizona Governor's Office (2022)
Landing page writer for London Bridge celebration — team recognized for best tourism partnership.
2020 Gold Hermes Creative Award
International competition recognizing excellence in marketing and communications. Brand campaign contributing writer.
2020 Silver Adrian Award — HSMAI
The largest and most prestigious competition in travel marketing.
Credentials & technical foundation
Trained to write, built to rank.
Bachelor's Degree in English
Foundations in persuasive and creative writing.
Master of Legal Studies
Advanced persuasive writing and strong analysis.
Diploma in Marketing Communications
Hands-on integrated marketing campaign development.
Web Development Certification
Hands-on experience structuring web content for on-page SEO.
Get in touch